Urban Land: Connecting Members around the World

Urban Land, the Institute’s flagship publication, connects members around the world, allowing them to share their expertise and build synergies that will result in better communities and better lives.

A highlight of each issue is the roundtable discussion among leaders in ULI’s product councils, which brings readers into the knowledge sharing that is the hallmark of these exclusive groups. In the past year, members of the Hotel Development, Technology and Real Estate, Sharing Economy, and Placemaking councils shared their thoughts about the top questions of the day.

In the Fall 2018 issue of Urban Land, Mary Ludgin, head of global research at Heitman, ULI Global Governing Trustee, and member of the Global Board of Directors, previewed important new research conducted by Heitman in partnership with ULI. Her article, “Rising Sea Levels Pose Risk to Institutional Real Estate Investment,” noted that $360 billion of institutional real estate in the United States is in the top 20 percent of locations vulnerable to sea-level rise, and insurers and investors are taking note.

Urban Land also partnered with McKinsey & Company, presenting in the Fall 2018 issue McKinsey’s new research on how big data is transforming real estate. “Today, a host of new variables make it possible to paint more vivid pictures of a location’s future risks and opportunities, and with unprecedented granularity,” McKinsey’s authors wrote. “While the technology is still relatively nascent, its predictive power is too great to ignore.”

  • “Across the real estate industry, there is greater interest in creating projects that are less focused on a specific asset class and more focused on creating a place where people want to convene.”

    – Placemaking Council Vice Chair Candace Damon, Urban Land, Spring 2019

The Institute’s global reach was reflected throughout the year in Urban Land. The Winter 2019 issue reported on a ULI Advisory Services panel charged with recommending ways to maximize the potential of Wolfsburg, Germany—home to Volkswagen—and increase the city’s attractiveness to young knowledge workers.

In that same issue, Urban Land reported on Japan’s dramatic increase of investment in foreign real estate, which was particularly relevant as China was restricting the flow of outbound capital. Other articles through the year have reported on ULI’s research on investing in density in Europe; the Institute’s Advisory Services panel work on Toa Baja, Puerto Rico, as it rebuilds after devastating 2017 Hurricane Maria; and Asia’s new embrace of for-rent housing development.

The Institute’s global reach was demonstrated spectacularly by production of the second annual issue of a special Asia Pacific issue of Urban Land, distributed to members in the Asia Pacific region and at the 2019 Asia Pacific Summit in Shanghai. In a first for ULI, copies of that special issue were translated into Mandarin Chinese and distributed at the summit.

Urban Land Online, found at urbanland.uli.org, brought the Institute’s thought leadership to the broadest possible audience, recording more than a half a million visitors last year from all over the world. Online advertising was particularly strong last fiscal year, with sponsored content and interactive advertising placements features helping ULI members highlight their business opportunities.

The email newsletter, “This Week in Urban Land,” which links to the magazine’s online articles, grew ever more popular, reaching more than 70,000 readers each week by the end of the fiscal year.

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