Product Councils

Attendees learned about trends in hotel and resort development at the ULI Hotel and Resorts Conference.
Attendees learned about trends in hotel and resort development at the ULI Hotel and Resorts Conference.

The ULI Product Council Network advances the Institute’s mission through the exchange of information, insights, and best practices among the top leaders of the real estate and land use industry. Organized by product types and industry topics, the 54 U.S.-based councils provide forums for peer-to-peer exchange of information and sharing of best practices. Product Council Days, held during the ULI Fall and Spring Meetings, offer industry leaders vital opportunities to network, drive the ULI and industry agenda, and improve the practice of land use and real estate development and investment. In addition, several councils produce original research and conferences on topics relevant and accessible to ULI’s wider membership. Below is a summary of the FY 2016 accomplishments of the ULI Product Council Network:

Hotel and Resort Development Conference

In June, members of the Recreational Development Councils (RDC) and Hotel Development Council (HDC) sponsored a conference on hotel and resort development at the Omni La Costa Resort & Spa in Carlsbad, California. The conference convened development and investment leaders in the hotel and resort industry as well as hospitality service providers. Conference topics included capital markets for hotel development, understanding the psychographic profile of the hotel and resort consumer, and hotel asset management as a value creation tool.

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Hotel development and investment professionals gathered at the ULI Hotel and Resorts Conference to discuss trends in consumer behavior and other industry topics.

New Councils and Flights Launched

Five councils were approved by the board of directors in 2016 and added to the Product Council Network: two new councils, the Student Housing Council (STHC) and Lifestyle Residential Development Council 55+ (LRDC55); and new flights to the Multifamily Council (MFC), Affordable and Workforce Housing Council (AWHC), and Urban Revitalization Council (URC).

Successful Public/Private Partnerships: From Principles to Practice

p3-report-coverIn 2005, ULI published Ten Principles for Successful Public/Private Partnerships, considered a seminal guide for projects jointly developed to deliver public benefit with private sector efficiencies and expertise. In FY 2016, the Public/Private Partnership Councils (PPPC) built upon this previous work to produce Successful Public/Private Partnerships: From Principles to Practice, which delves further into the topic of managing and executing successful public/private partnerships. Edited by PPPC member Stephen B. Friedman, the 72-page color report identifies three major types of PPPs: the redevelopment of blighted areas and underused community assets; the development of critical infrastructure such as roads or tollways; and efforts to monetize or unlock the value of public assets.

Returns on Resilience: The Business Case

In FY 2016, the Responsible Property Investment Council (RPIC) partnered with the ULI Center for Sustainability to produce Returns on Resilience: The Business Case, a collection of ten case studies of innovative real estate developments that were built to withstand climate change—both extreme weather events such as storm surges and urban flooding as well as the incremental changes such as sea-level rise. The RPIC is dedicated to integrating “triple-bottom-line” principles into development, where social and environmental outcomes are pursued in equal measure with project profitability. Each development featured in Returns on Resilience has demonstrated significant financial returns through investments in resilient design and construction. Learn more about Returns on Resilience in Priorities.

resilience-report-coverOutreach to Advisory Services Panelists

In FY 2016, the product councils began a partnership with the ULI Advisory Services Program to identify and recruit ULI members with significant land use expertise to serve on Advisory Services panels.

Industry Outlook in Urban Land Magazine

Product council members serve as an authoritative source of expertise for a recurring feature in Urban Land magazine. In each issue, the Industry Outlook feature showcases the breadth and depth of council members’ expertise through a roundtable Q&A conducted by Ron Nyren, a San Francisco–based architecture and planning writer. In FY 2016, council members shared their industry insights through Industry Outlook features on the following:

Learn more about the ULI Product Council Network.